It’s time we looked at corporate values from a new perspective. Let’s push past the fact that still today, many businesses have values more for marketing purposes than actual decision-making filters that guide behavior. Yes, that’s a key purpose to VALUES, empowering your teams to make smarter decisions and understand how we want to think and behave as an organization, not just in words, but ACTION!
There are too many examples of organizations saying they value one thing, but then acting in a totally different manner. Values too often take place in an organization as PLATITUDESrather than ingrained organizational ATTITUDES (Habits of thinking).
A platitude is a flat, dull, or trite remark, especially one uttered as if it were fresh or profound
I’m already getting feisty.
Before we get deep into it, let’s just set the scene as to where values fit in the CULTURE FRAMEWORK.
We all know by now that people buy ...